The tastemakers list 2024

The Careers Edit’s inaugural Tastemakers List. Split across six categories, we celebrate some of the UK’s most talented individuals.

For the last four years, we have been lucky enough to work with some incredible individuals. Through our events, we have been spotlighting different approaches to career building and new ways of thinking about business. We are forever researching the very best thinkers, the most inspiring speakers, the problem solvers. Constantly trying to offer the very best voices to our community. This gave us a unique insight into that group of individuals who are really moving the dial and it seemed a shame not to celebrate publicly these trend setters and trailblazers.

And so, we introduce, The Careers Edit Tastemakers List of 2024. A group of truly exceptional individuals, across six categories, that have all made their indelible mark on 2024 and will no doubt go on to even bigger and better things.

Names are listed in no particular order

choose a category

Business and Industry, Community, Founders, Social Justice, Thought Leadership, Wellness

Business and industry

grace andrews

Marketing Director
@the.socialclimber

Grace Andrews is the Marketing Director behind the globally renowned 'The Diary Of A CEO' brand, recognised as the most popular show in the UK and 9th most popular show globally in 2023, reaching 10's of millions every month.

A passionate visionary in digital media, she excels in driving innovative content, marketing, and growth strategies from taking The Diary Of A CEO book on a 10 week long Sunday Times best-seller run to a 9 show Live Tour Sell Out in 10 minutes. 

She has established herself as an industry leader with over 100k followers across her own channels, where she shares insights, trends and educational piece. Grace's passion and innovative strategies continually set new standards in the digital media landscape.

jodie hill

Founder of Thrive Law
@iamjodiehill

Jodie Hill is a neurodivergent solicitor, business owner, ED&I consultant, qualified coach and trainer, author, and campaigner. She is passionate about employment law, mental health and wellbeing, ED&I, and neurodiversity.


She is a vocal spokesperson for neurodiversity in the workplace and regularly trains leaders, managers, and teams with a view to creating neuroinclusive environments where everyone can be their best and truest selves.

Most recently, Jodie and her employment law firm, Thrive Law, co-developed the ADHD’hers blueprint, the first of a series of investor blueprints to help start the conversation about new investment pathways for diverse female founders.

Justin farrance

Lawyer, Founder and CEO
@justinfarrance

Justin is the Founder and CEO of GROW Mentoring, a charity supporting 10,000+ diverse people around the world. GROW recently expanded internationally, launching a collaboration in the Middle East to support diverse law students within the region. 

Justin trained and qualified as a lawyer at international law firm Allen & Overy, and stepped into a new global diversity role created in the firm, becoming their first Ambassador for DE&I.

rachel harris

Founder, TEDx speaker, Business Owner
@accountant_she

Rachel Harris is disrupting what it means to be an accountant, a business owner and an employer in 2024. She is a TEDx speaker, Forbes contributor, content creator, author, business owner and most importantly... an accountant!

As the official accounting personality of the year 2023 & breakout star of the year 2023, Rachel adds value to her audience of 90,000 by creating completely free long and short form content delivering financial education! 

She is passionate about free financial education for everyone, she is the founder of @accountant_she, her £1m firm striveX accountants, striveX audit, striveX consulting and striveX mortgages.

SOPHIE MILLER

Founder of Pretty Little Marketer
@prettylittlemarketer

Sophie is an educator and consultant to some of the UK’s biggest brands, including Graze, Lounge Underwear, and HomeStart UK x Masked Singer. Alongside this, she's the founder and director of the global marketing community Pretty Little Marketer, which has a following of over 400,000. 
Sophie set up PLM during her second year of university as a struggling student, wanting to create a community for people working in social media who could share their knowledge and support each other.

PLM has since grown into a thriving community with members from all over the world. Sophie is passionate about making social media simple, and approaching marketing with community in mind.

Community

adam moriarty

Founder of thehubb
@aa_moriarty

Adam Moriarty, founder of thehubb and ex-Gymshark, is making waves scaling disruptor brands in the wellness space through thehubb's unique approach to brand building.

His innovative approach combines digital strategies with real-world experiences to build long-term brand sustainability.

With sold-out events and collaborations reaching hundreds of millions across socials, thehubb's impact on modern brand-consumer connections is undeniable.

Amber and Brontë

Gals Who
@galswho

Gals Who was founded in 2019 by Brontë King, the day she graduated from university, after seeing little to no support for female graduates.


The community has now evolved to a huge online and offline presence, offering support to female students and graduates through this time of life.

Providing opportunities for friendship, travelling, jobs, advice, networking, educational seminars and events bringing the community together.

arjun sofat

Founder of Freesoul
@freesoul

Arjun Sofat is the Founder and CEO of Free Soul, founding the company in 2018 after recognising the lack of brands catering specifically to women's health needs, inspired by his mother's dedication to her own wellness journey.


With a background in finance, Arjun has been instrumental in shaping Free Soul into a trusted name in the industry, ensuring the brand's growth and sustainability through strategic leadership and a commitment to quality, education and company values.

lucy murray

Brand Director of Freesoul
@freesoul

Lucy Murray is the Brand Director of Free Soul, joining the company in 2021 as Social Media Content Manager after being inspired by the brand's vision. Through her creativity, dedication, and innovative ideas, Lucy quickly rose through the ranks, playing a key role in shaping the brand's identity.

Her ability to tap into consumer insights and translate customer needs into impactful brand strategies has been instrumental in Free Soul's ongoing growth and connection with its community. Lucy's passion for the brand continues to drive its evolution and success.

dom maskell

Founders of Runna
@runna

Dom was previously a consultant then Product Manager at McKinsey & Company. Led a global team of 30+designers and engineers to build an awardwinning B2B SaaS product.

ben parker

Founders of Runna
@runna

Ben has 7+ years experience as a professional running coach, helped hundreds of clients from beginners to elite runners. Marathonx32 (2:34 PB) and IRONMAN x6 (70.3 WorldChampionship Qualifier)

Cherry beagles

Founder of the Four Hundred Club
@the.fourhundredclub

Cherry is the Founder of The 400 Club, which is a collective of iconic female professional athletes and Forbes 30 Under 30 brand owners, redefining what it means to be a sports fan.

Her mission is twofold: to increase the number of female-centric and female-founded businesses investing in sports, and to leverage the collective’s cultural influence to convert women who are currently untapped by sports marketing into loyal fans.

In just twelve months, her clients have included Nike, Tottenham FC,Chelsea FC, Arsenal FC, Wimbledon, Formula 1, Giorgio Armani, Tennis Classic, Sky Sports, England Rugby, NFL UK, and MLB Europe. The 400 Club credits the progress in women’s sports to the trailblazing women who have broken barriers both on and off the pitch.

Daisy morris

Founder of The SelfHood
@the_self_hood

Daisy Morris is a community strategist and Founder of creative content consultancy and community, The Selfhood. She is also a TEDx speaker and Author of ‘Community Is Your Currency’ a book which has been dubbed as ‘the social media bible’ by Refinery29.

Clients of Daisy range from tech companies such as Apple and Instagram, to fashion brands such as Gucci and ASOS. Daisy is on a mission to make URL feel as human as IRL and has a community first approach to her work.

Jason iliffe AND NICOLA GUNBY

Founders of CLIQ
@findyourcliq

Jason Iliffe and Nicola Gunby are Co-founders of CLIQ, theUK’s fastest-growing community app that bridges onlineand offline connections through interest-based communitiesand real-life events.

As serial entrepreneurs, they previously founded a successful marketplace for freelance beautyprofessionals whilst travelling in Australia, which was successfully acquired by Revolution Beauty after 3 years. Now, they’re dedicated to revolutionizing how peopleengage and connect through CLIQ and are passionateabout making a difference in the social media landscape.

founders

eshita kabra

Founder of By Rotation
@arentyoueshita

Ex investment analyst, founder and CEO Eshita Kabra founded By Rotation, the social network for renting premium lifestyle goods, as a side hustle in April 2019. A “third culture kid” from India and Singapore, Eshita has created a global sharing economy with over a million app downloads, with the mission to transform consumption for good.

Forbes 30 Under 30, Marie Claire Future Shaper, Drapers 30 Under 30 and more, she is an established tastemaker and industry expert on issues such as the circular economy, fashion and style.

Margot and Alexia de Broglie

Co-Founders of Your Juno & Financial Experts
@yourjuno

Margot and Alexia de Broglie are the co-founders of Your Juno, a financial education app helping women and non-binary people close the gender investing gap. Since its launch two years ago, the app has attracted over 150,000 users and raised $2.5 million in funding.

Both sisters have been recognized on Forbes' 30 Under 30 list, and their work has been featured in Sifted, BBC, Glamour, and The Telegraph. They have also contributed as guest editors for the Financial Times, sharing their insights on building women’s wealth.

sophie pender

Founder of the 93% club
@sophieapender

Sophie Pender, who grew up in a single-parent household in North London, overcame significant challenges, including juggling jobs and schoolwork after losing her father to addiction. In 2014, she made history as her school’s first student to achieve straight A*s at A level.

To build a better future, she left for the University of Bristol and, upon discovering the Old Boys' Club network, founded The 93% Club at 19 to support state-educated individuals in achieving top positions.


Now the largest network of its kind in the UK, The 93% Club champions #StateSchoolProud. Alongside being CEO, Sophie is a corporate lawyer, a Forbes 30 Under 30 honoree, and a recipient of the Diana Award for social action. Her work has been featured in major outlets including the Economist, BBC, ITV News, The Guardian, and The Telegraph.

Stefanie Sword-Williams

Founder of F*ck Being Humble
@stefaniesw

Stefanie Sword Williams is an award-winning founder, TEDx speaker and author of F*ck Being Humble. A global mission, movement and consultancy inspiring individuals to be unapologetically proud of their achievements and overcome the fear of self-promotion.

She has been named as Top 50 Workplace Leaders, made the Forbes 30 Under 30 in Europe, and she recently won the ‘Future is Female’ LinkedIn award for her positive contributions and impact on the industry.


Her talks have reached people in over 50 countries and Stef has spoken for global brands including Apple, Unilever, Google, Nike, Adidas, Unilever, Microsoft, and The BBC. Stef’s support towards those who were unemployed during the pandemic led to her being invited to become a Fellow at the Royal Society of Arts and she continues to reinvest profits and time into community projects to help improve the lives of many.

Andrea Stephany díaz

Founder of OncoSwab
@dnandrea.science

Andrea Stephany Díaz is a visionary entrepreneur and the Co-founder of OncoSwab. Selected as a top 100 young scientist in Europe, she stumbled upon a cancer screening idea that led her to start her first diagnostic company at the age of 24. Andrea pursued a Master’s degree in molecular biotechnology with a goal of making an impact in global health.

Today, lung cancer is the leading cause of cancer death in the world, fueling Andrea's strategic vision for early detection with OncoSwab. Andrea brings a wealth of expertise and passion to these topics, making her an engaging and insightful guest for discussions on entrepreneurship, healthcare innovation, and the transformative potential of OncoSwab. Andrea is also committed to inspiring the next generation of young women in STEM through her YouTube channel, DNAndrea.

Elle-Louise Wilmot

Founder of Truly Twenties
@trulytwenties_

Elle-Louise Wilmot is the founder of Truly Twenties, a thriving online community created in 2020. Initially a personal outlet for discussing the challenges of adulthood, Truly Twenties quickly resonated with many, growing into a supportive space for twenty-somethings.


Recognizing the widespread feeling of loneliness among her peers, Elle shifted the community's focus to address this issue. Today, Truly Twenties stands as a comforting and relatable friend, helping young adults navigate the complexities of their twenties with support and solidarity.

Jaime morgan hitchcock

Founder of SurrealDB
@surrealdb

Jaime is an experienced tech entrepreneur with over 16 years of experience in the software and cloud computing industries. He is the co-founder of SurrealDB, one of the fastest-growing open-source database companies and one of the fastest-growing source-available software products, backed by leading venture capital firms.

Beyond his involvement in technology, Jaime is deeply committed to making sports accessible to everyone. He understands the significant health and psychological benefits of regular exercise and participation in organised sports, whether individual or team-based. This dedication is reflected in his role as a director at Sport4Health, a charity that collaborates with borough councils to provide free sports programs for underprivileged children and vulnerable or disabled adults in London. In 2018, Jaime was appointed to the board of British Paralympic Table Tennis, the national governing body for elite para table tennis.

social justice

dawn o'porter

Author and Presenter
@chooselove

Dawn is the Co-Founder of Choose Love which is an amazing organisation elevating voices of refugees whilst providing support. Dawn is also bestselling author of the YA novels Paper Aeroplanes (Waterstones Children’s Prize nominee) and Goose. Dawn started out in TV production and then made multiple documentaries including investigations of Polygamy, Size Zero, Childbirth, Free Love, Breast Cancer and the movie Dirty Dancing. 

Dawn’s journalism has appeared in many publications and she was the monthly columnist for Glamour Magazine. She is now full-time writer of nine books and designs dresses for Joanie Clothing. She has a Patreon blog and and is also Co-Founder of Heads Up multiple fundraising ventures for the organisation. She is also the producer of Flackstock Festival, an event created in honour of her late friend, Caroline Flack.

kenny imafidon

Author and Social Commentator
@kenny.imafidon

Kenny Imafidon is the co-founder & Managing Director of ClearView Research, an agency specialising in research, strategy, and engagement projects raising awareness on diverse communities. Forbes 30 Under 30 for Social Impact in 2022. His debut book "That Peckham Boy" was recently published by Penguin Random House.


Kenny is also a trustee of many charities including BBC Children in Need and Co-founder of ‘My Brother's Keeper,’ a voluntary group that supports men (mainly serving long-term sentences) in 6 prisons across the UK. Kenny’s work is truly inspiring and has a positive impact.

Kwajo tweneboa

Social Issues Campaigner and Presenter
@kwajotweneboa

Kwajo Tweneboa is a social issues campaigner having a positive impact on those around him. He uses his social media platform to raise awareness on many issues. After publicly shaming his housing association into carrying out repairs on his family's flat after a year of inaction, Kwajo has travelled the country putting pressure on politicians and social housing providers to improve living standards.

He passionately campaigns for change and has met with government officials from all sides including Sadiq Khan and Michael Gove. Kwajo also presented Untold: Help! My Home is Disgusting on Channel 4, taking on social housing tenants’ and private renters’ calls for help. Kwajo has had an exciting year so far, as he published his first book in July. It’s great seeing how Kwajo is having a positive impact through campaigning on important social issues, he is truly inspiring.

rebecca Achieng Ajulu-Bushell

CEO and ex-elite athlete
@raajulubushell

Rebecca Achieng Ajulu-Bushell is an ex-elite athlete who swam for Great Britain and Kenya over a 10-year career. She is a former British Champion, world number one, and the first Black woman to ever swim for Great Britain. She was honoured in Forbes 30 Under 30 2023 for the Social Impact category.


Rebecca is also CEO of the 10,000 Interns Foundation, a non-profit that champions underrepresented talent by creating paid internship opportunities, over 7,000 in just four years with over 700 companies all across the UK. Prior to this, she founded and ran NKG, a creative strategy and media agency focused on social change projects. She was recently honoured on the TIME list ‘The Closers’, 18 Black leaders working globally to close the racial wealth gap.

gina martin

Author and Social Issues Campaigner
@ginamartin

Gina Martin is a gender equality campaigner, speaker and training facilitator. She works as a consultant for companies, giving talks in schools across the UK. She is a Changemaker for UN Women UK, and Ambassador for Beyond Equality, co-hosting workshops on masculinities, sexual violence and harassment.

She is also a monthly columnist for Glamour UK. In 2019, she founded and ranthe national campaign making upskirting illegal, changing English and Welsh law and creating the Voyeurism Act.

thought leadership

ifiok Awak-essien

Presenter and Content Creator
@ifiok.ae

Ifiok is a thought leader in content creation and sports presenting, with a passion for showcasing a different side of rugby. Through humorous skits and interviews, Ifiok brings a unique perspective that connects fans with players, highlighting the fun and relatable aspects of the game. This authentic approach has earned Ifiok a loyal following and established him as a respected voice in the rugby space. As a sports content creator, host, and presenter, Ifiok has captured unforgettable moments with international players and fans across multiple seasons.

The most valuable lesson learned has been recognising that athletes are human too, and fans appreciate seeing that. Keeping the audience at the heart of all content creation is central to Ifiok’s philosophy. Despite starting both rugby and content creation later than many in the community, Ifiok’s ability to understand and support underrepresented demographics has accelerated their career. Although still early in his journey, Ifiok encourages others to take the leap into content creation, regardless of external opinions—because you never know who’s watching.

lauren leyva

Founder, Speaker and Presenter
@laurenleyva

Lauren Leyva, known as “your go-to girly for recipes” is a recipe curator, content creator, business owner, self-proclaimed “career-pivoter” & speaker. With viral recipes, her energy & “infectious enthusiasm”, she continues to share her love for simple, comforting home-cooked meals to navigate away from the overwhelming information we hear about food & nutrition through social media. She has a keen focus on low cost, low waste recipes, whilst encouraging people to live and eat more sustainably. She continues to work on projects and campaign work focussed on slower living and avoiding waste.

Her platform @laurenleyva is a safe, homely space for everyone to enjoy. Lauren surprisingly also trained in architecture for 7 years and shares what it takes to set up a business whilst at university and what it takes to pivot a career for a more self-fulfilling career journey. Her ambition to carve her own career path across two industries has enabled her to work with a wide range of brands & creatives, and she hopes to encourage more people to pivot and carve their own career journey.

steph elswood

Professional Dancer, Founder of Carouse, Stay Sassy and Dry Disco
@stephelswood

Steph Elswood, a professionally trained dancer turned wellness entrepreneur, has amassed a social media following of over 250k on Instagram alone. Celebrating five years of sobriety, she founded CAROUSE, offering mood-enhancing, alcohol-free spirits.

Steph also runs two events companies called “Stay Sassy” and “Dry Disco”. Stay Sassy is a series of empowering dance workshops designed for women to build confidence and feel seen, heard and celebrated with all profits going to charity. Whereas “Dry Disco” creates safe spaces for sober/sober-curious women that want to build connections with like minded-individuals. With a mission to challenge societal norms and promote meaningful living, Steph is hoping to reshape perceptions of wellness and encouraging others to “look for joy in everyday life”.

millie gooch

Founder of the Sober Girl Society and author of The Sober Girl Society Handbook
@milliegooch

Millie Gooch is the founder of the Sober Girl Society and is one of the voices leading the sobriety movement in the UK. Millie has an MSc in Addiction and Mental Health and has written for a range of publications including Elle, Stylist and Cosmopolitan. 

Her debut book, The Sober Girl Society Handbook, was released in 2021, and in 2022 she received the Media Award from the Research Society on Alcoholism for her contributions in helping disseminate empirical research on alcohol and creating a safe space for people to explore alcohol-free living. Millie is a proud ambassador for Alcohol Change UK and her second book Booze-Less will be released in November 2024.

sam leeming

Founder of Sam Leeming Performance Coaching and Co-founder of Back to Zero
@samleeming10

Sam Leeming is a Human-First Performance Coach, cancer survivor/thriver, content creator and outdoor adventurer. While playing professional rugby, at 23, Sam was diagnosed with Non-Hodgkins lymphoma. Note, cancer survivor AND thriver, because he is now drawing on these experiences of adversity to coach and mentor. Aware of the difficult masculine nature of Rugby, one of Sam’s missions is to share and inspire people to express themselves fully.

Sam values and understands the importance of self development and self education, and alongside his best mate, Sam Theakston, have setup a community call Back to Zero. By taking people on experiences of controlled discomfort, the aim is to allow for new perspectives and inspiration.


wellness

Hayley mulenda

International speaker
@hayleymulenda

Hayley Mulenda Record is a Multi-Award Winning International Speaker working with some of the world's greatest organisations & institutions around the world. Her story has had an impact on millions of people. She gives inspiring talks where she opens up on how she turned ‘Pain to Purpose’ and the power in authenticity. 

Hayley has worked with Microsoft, The University of Cambridge, Google, JP Morgan, NAS Dubai, IBM and so much more. Her influence and impact has been recognised as one of the most powerful voices in her generation. She is also on the board of Wagamama in the U.K and she regularly trains people around the world in the area of public speaking.


RIZWAN JAVED

Founder and speaker
@untangled29

Founder of ‘Untangled’ untangling thoughts one conversation at a time and raising awareness on the importance of well-being & community. Rizwan is a Duty Customer Experience Manager on the Elizabeth line and founder of ‘Untangled’ a platform helping people connect through focusing on wellness and community.

Rizwan was featured on the news and spoke about how personal journey and training course with Samaritans which helped him saved 29 people from taking their own life. He says that he learnt valuable life lessons from his parents who come from Gujar Khan, a village in the Potohar region of Pakistan.


maya raichoora

CEO, speaker and coach
@maya.mental.fitness

Maya is the CEO and Co-founder of Remap Mental Fitness, helping high performing CEO’s, athletes, lawyers & founders become the top 1% in their field. She is building the Nike of mental fitness and is a TEDX Speaker. At Aged 15, Maya was diagnosed with Ulcerative colitis - an incurable irritable bowel disease, enduring crippling physical, emotional and mental pain.

Visualisation saved Maya’s life and now she is teaching this powerful technique to others, inspiring and uplifting people to be the best version of themselves through visualisation. Day to day, Maya hosts mental fitness events, coaching individuals and working with global brands speaking on topics of mental fitness, mindset, motivation and lots more! Maya is an incredible person spreading light and joy to those around her through her work.

DR ZOE WILLIAMS

Author, doctor and podcast host
@drzoewilliams

Zoe is one of the resident Doctors on ITV’s This Morning and has featured as an expert on the BBC’s The One Show, Horizon and Trust Me I’m a Doctor. Zoe founded the charity Fit4Life, which aims to increase the aspirations of young people by providing mentors and co-creating physical activity programmes with them. In Zoe’s podcast ‘The Doctor Will Hear You Now’ she speaks with celebrities who are affected by common health conditions.

It aims to increase knowledge and understanding whilst creating empathy and kindness to tackle the stigma. Zoe has written for numerous publications on health, fitness and diet including Marie Claire, Stylist magazine, Hello magazine and Waitrose magazine. She currently has a weekly column in The Sun and her debut book, ‘You Grow Girl’, reached #1 in Amazon’s Children’s best seller list in June 2023. Zoe continues to thrive in this sector and her work is amazing.

The gymshark team

Four of what is a much larger Gymshark team that have brought the brand to life. Lots of brands talk about community, but Gymshark have mastered it and we celebrate the team that have helped to achieve that

Lucy Ellis

Athlete Marketing Manager
@luucyellis

As an Athlete Marketing Manager at Gymshark, Lucy is dedicated to helping athletes build and connect with their community, through in-person events and online presence. Through strategic partnerships and real-life moments, Lucy has amplified Gymshark's presence within the fitness space, and one of the most recent initiatives has been the Gymshark Conditioning Club.

This has been an incredible opportunity to further connect the London fitness scene and build a loyal community. There's nothing Lucy loves more than seeing people come together over a shared love of fitness.

Mason Granger

Fitness Pro
@movewithmas

Mason is a Fitness Pro at Gymshark Regent Street. Within the role of a Fitness Pro, this involves hosting classes and 1-1 sessions in order to support the Gymshark community on their individual fitness journeys. One of Mason’s main responsibilities within the role is looking after the growth of Gymshark Run Club. For Mason, this is a way of growing community and it’s great to see the impact over the last 12 months which is what Gymshark as a brand is truly all about. Uniting the conditioning community.

 With over 150+ attendees week in, week out for their Tuesday 5k run, it’s a great way to form a community. They are now looking at ways to expand on that - recently launching the monthly 10k Sunday Run Club. Within Mason’s role, his favourite thing is making people believe they can do things they once believed they can't and supporting them getting there. Mason truly believes that our mind is the most powerful tool we have and once we can take control of what we think we can do, the possibilities of what we can do, increase significantly.

Vikki Hill

Fitness Pro
@vikkihillpt

Vikki is one of the London Gymshark Fitness Pros. Vikki’s mission is to use my energising personality to uplift others, inspiring confidence and strength in their journey to optimal health. With her expertise in health and fitness, she strives to open space for women, encouraging them to be their true authentic selves. Using opportunities at Gymshark, developing an ever-growing community of strong women that come together to connect, network and feel strong, sexy and confident.

Attendees can join anything from intimate female-only classes, to sold-out fitness events and educational panel talks. Seeing this community thrive in an environment that can sometimes feel intimidating proves that women can achieve anything they put their minds to, remembering that empowered women, empower women. Vikki’s approach combines exercise with education, reminding women how vital it is to understand and support their bodies.

GINA POWELL

Senior Brand Lead
@ginpoww

As Senior Brand Lead at the flagship, Gina’s role is centered around bringing the Gymshark brand and culture to life at Regent St. Over the past 18 months, there has been a formed community of over 40,000 members, with Gymshark hosting over 350 events, nearly 2 years of weekly run clubs and hundreds of shop floor challenges.

It has been amazing to see the community connections build through Run Clubs, Athlete Takeovers, Brand Collaborations and Local Community Engagement. The brand strives to be more than just a store, building friendships, growing communities and designing activations. Gina’s passion and work ethic throughout this growing strategy has made fitness and community accessible for all.

credits

Featured Tastemakers: Andrea Stephany Diaz, Dawn O'porter, Eshita Kabra, Gina Martin, Gina Powell, Grace Andrews, Hayley Mulenda, Ifiok Awak-Essien, Jodie Hill, Justin Farrance, Kenny Imafidon, Kwajo Tweneboa, Lauren Leyva, Lucy Ellis, Mason Granger, Maya Raichoora, Rachel Harris, Rebecca Achieng Ajulu-Bushell, Rizwan Javed, Sam Leeming, Sophie Miller, Sophie Pender, Stefanie Sword Williams, Steph Elswood, Vikki Hill, Cherry beagles

Tastemakers Production Team: Katie Bedrossian, Oliver Haddock, Phoebe Sennett, Sally Croker, Theo Dryden

Design : Hutch and Co.